If you’ve been at the blogging game awhile than you absolutely know what it feels like to be flying high on a wave of great traffic numbers. You start to feel like you’ve finally figured it out. Only to be met after a certain amount of time with the gut-wrenching disappointment of a massive drop in traffic due to changes in algorithms or random trends in peoples use of different media.
Suddenly you are wondering if it’s going to work, and that little voice of self-doubt comes creeping out. Even the best of the best of us understand the feeling. We’ve all been knocked down on our asses and it’s not a fun place to be however it is just part of this crazy adventure called blogging that we are headed on.
But that doesn’t mean that there isn’t something that can be done about it. I was sitting in a similar position not too long ago where I experienced my first massive drop after a huge upswing in traffic. I mean just look at how those numbers jumped and then dropped. Despite reassures from fellow bloggers that this was a completely normal I couldn’t get the bad taste out of my mouth about.
So how do you overcome these dips?
Cause they will happen, and they will continue to happen no matter how hard you try to avoid them. Sometimes you will have days, weeks or even months where your stats are absolutely crushing the game, and sometimes you will go months not seeming to grow at all maybe even losing some of that hard earned traffic.
Focus On A Different Traffic Source
Many of us bloggers have one traffic source that drives most of the views to our blogs. Whether its SEO, Pinterest, Facebook, Twitter or whatever is currently driving your numbers, none of that is under control. It can and will evolve meaning that what might currently be best practices and working for you, might not work in another month.
For a long time Pinterest was everything for me and in large part, it is still a massive part of my blogging strategy. However, as with many websites, they are constantly changing their algorithm which means there are never any guarantees that the traffic I am generating from it is going to be there tomorrow.
By switching gears I am not saying ignore that other traffic source. Of course, continue to work on it, update best practices, change something about the way you are doing things. Because guess what? Nothing is going to change around your strategy to suddenly make it effective again. You have to actively be keeping up with changes and updates.
Build A Few Channels At A Time
If one traffic source starts to decline in effectiveness trying shifting your focus. It can be hard to focus on all the different aspects of blogging all at once. Between all of the social media outlets, we have to stay on top of, to website updates, publishing content, taking photos, managing all of the money aspects trying to take on growing all these traffic sources at once can be overwhelming.
By focusing on a few at a time you are able to focus more brain power and figuring out what works and what doesn’t. Different tactics are going to be effective on different platforms and so learning to use each of these media channels to the advantage of your blog takes time and dedication.
I have been at this blogging thing for over a year and I am still learning something new about what I have been doing wrong or that I could change to make things more effective. By working slowly on a few things at a time developing a solid strategy before moving on to the next one I can make sure I don’t spread myself to thin.
New Content Will Save You
It’s easy to fall off your schedule when things are feeling less than ideal. However, new content can help pull you out of a traffic slump. You never know when a piece of content my just start hauling you in some serious traffic. During a moment of weakness and nieve overconfidence, my content didn’t exactly stop but I seriously took my foot off the gas at exactly the wrong time.
Don’t make my mistake and come to regret it. When things start to go well, hit the gas full throttle turn out content like your life depends on it. Believe me, it will be worth it when you continue to see your numbers climb. I highly suggest that you post at least 2-3 a week to keep things fresh and to give returning visitors something new to read when they come back.
Longer posts tend to do better but it is always about quality over quantity. Don’t stretch your content to that 2,000-word mark but have the quality of the post suffer just because you feel you need to. Make your articles clear and easy to read so that people can follow your point easily. Keep your title eye-catching and to the point, so people know exactly what they are going to get when they click through into your post.
Don’t Let Old Posts Die
I know that you absolutely love that post you made about that perfect outfit. And its probably really well done. But no blog post is perfect. On days when you aren’t posting new content bring back old content. Revamp it, add new images, create new pins, and add more knowledge to it.
Not only will people love getting to see you updating posts with new things you’ve learned about a particular fashion trend, outfit or style but Google loves to see this too. For SEO purposes updating pages and posts on your website pretty regularly will help bring fresh traffic to those great older posts that may have gotten buried months ago when you posted it.
This is also a chance to fix up some of the mistakes that you probably made early in your blogging days that caused otherwise great posts to underperform in more way than one. Use the knowledge you’ve gained to help bring this old posts back into the light.
Breathe, And Keeping Going
Even the most experienced bloggers out there will tell you that these traffic slumps happen and that they absolutely suck. So breathe and keep going. This adventure that you’ve chosen for yourself isn’t easy. It’s not always fun. To get to the fun part you have to go through a lot of hard work, long nights and more than your fair share of frustration, possible tears, and bottles of wine. Not to say that the process of building and finding out what your brand isn’t fun but its an insane amount of work.
This journey can feel overwhelming and at times hopeless but focus on the small things you can do one day at a time to improve grow and change. I promise that in the end, it’s all worth it, it’s all going to turn around. Nothing about this industry is permanent. Best practices are always changing, and slumps can take a sharp turn for the positive just as quickly as they plummet.
I hope that these tips help the next time your blog falls into a traffic slump and help you on your way to building your brand. I know how hard it can be to find the drive and fire to keep going when things aren’t going your way. Not too long ago I was flying on a traffic high and recently my numbers took a turn for the worse. However, but following these tips I have managed to work my way back up to almost my previous level.
I wish you all the best this week and that you are working hard to make your dreams come true!